American Idol Audience

In my opinion, the average American Idol viewer is between the ages of 11 - 16 and 35 - 45. It is mostly a family oriented show because there is no racy content. It appeals to the lower and middle class. American Idol has no particular geographical segmentation. It also appeals mostly to Caucasians, African Americans, and Hispanics. The show appeals to both men and women but the majority is women (60%).

Demographics:

1) American Idol appeals to families because it is on in the middle of prime time so families are watching it either during or after dinner.
2) It appeals to the middle class because the commercials advertise middle class products, you don't see many Lexus or Rolex commercials during American Idol
3) It appeals to Caucasians, African Americans, and Hispanics because most of the finalists are of those ethnicities and the audience can relate more to them
4) It appeals to ages 11 - 16 and 35 - 45 because the majority of young adults and college students have other shows they like to watch at the same time or other interests
5) American Idol also appeals to families because there is no questionable content on the show, even the song choice has to be apporved