For this last blog I am working with Mike to see if Potter's theory on niche audience and how advertisers target them through specific TV programs works. I've decided to watch most daring on truetv on Sunday from 2 -3. This show is about people who do insane stunt or criminals who do crazy things. Most people in this show end up getting injured in some way or cause a lot of destruction.
The audience for this show would be mostly males, with a wide age range of 20 - 45. It's on cable so I don't imagine there is a region specific demographic. Because it's on cable, most adds will be targeted towards middle class workers. There will most likely be commercials for razors, deodorant,cars trucks. I imagine most people who watch this show don't have a family or much else to do on a Sunday so there will be commercials for TV dinners. There will also be fast food, insurance, and a few appliance commercials.
Well I finished viewing the show and I was way off. To make a quick list the categories for commercials were: arthritis vitamins, toothpaste, pet food, slim fast, aspirin, credit cards, online dating, net flicks, fast food, cereal, cell phones, home cleaners, soup, tax preparations. The majority of these commercials were geared towards women. very surprising. The show, at least to me, didn't have much of an appeal towards women. Some of the commercials had a family feeling so I would think maybe the show is watched as a family.
I'm not saying 100% that Potter is wrong because its true that many advertisers target people through TV shows that appeal to their niche audience but this proves that it isnt always true. I would give Potter 9:1 that he is right because this is one of the only stations that I've watched that disproves his theory. I could also say that maybe the advertisers didn't do their research or that I was completely off on the demographics and tha this show is primarily watched by house moms.
Sunday, February 22, 2009
Monday, February 16, 2009
15 years in the future
In 15 years I see myself working in the advertising industry. my locus would be to always try and make fresh creative commercials and well designed billboard. Although my drive is strong I would still be consuming a lot of media to see what is popular in the world. I will also always try to learn new things like instruments, languages, and graphic design programs.
Media will still somewhat be the same. There will still be, books, broadcast TV, cable TV, the internet, magazines. I imagine the internet will be the most dominant since all those media can be contained on the internet. Everything will be accessible through the internet and I imagine cable TV will find a way to live on the internet just like all the other forms. However each one will still exist as its own entity as well. The content of the media will be the same unfortunately. They'll still be on American Idol season 20, The Simpson's will still be on, many magazine titles will still exist, etc. We as consumers will have similar habits and the creators will just feed us the same stuff. The only drastic change will be that the music industry will stop producing CDs and music will be sold online.
15 years from now I'll still be listening to death metal and if Christian Bale and Milla Jovoivch are still making movies, I'll be watching them. With movies I may be a bit open minded to watch films I may not have considered earlier. With TV I'll be just as ignorant as I am now. I won't watch the news cause its way over sensationalized. I'll still be watching adult swim (which will probably be here in 15 years). The only big difference with my consumption is that I will probably watch the internet version of cable TV. When it comes to radio I'll still only listen to internet radio since the regular form of radio will only play one hit wonders 40 times a day.
Media will still somewhat be the same. There will still be, books, broadcast TV, cable TV, the internet, magazines. I imagine the internet will be the most dominant since all those media can be contained on the internet. Everything will be accessible through the internet and I imagine cable TV will find a way to live on the internet just like all the other forms. However each one will still exist as its own entity as well. The content of the media will be the same unfortunately. They'll still be on American Idol season 20, The Simpson's will still be on, many magazine titles will still exist, etc. We as consumers will have similar habits and the creators will just feed us the same stuff. The only drastic change will be that the music industry will stop producing CDs and music will be sold online.
15 years from now I'll still be listening to death metal and if Christian Bale and Milla Jovoivch are still making movies, I'll be watching them. With movies I may be a bit open minded to watch films I may not have considered earlier. With TV I'll be just as ignorant as I am now. I won't watch the news cause its way over sensationalized. I'll still be watching adult swim (which will probably be here in 15 years). The only big difference with my consumption is that I will probably watch the internet version of cable TV. When it comes to radio I'll still only listen to internet radio since the regular form of radio will only play one hit wonders 40 times a day.
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