Final Blog

For this last blog I am working with Mike to see if Potter's theory on niche audience and how advertisers target them through specific TV programs works. I've decided to watch most daring on truetv on Sunday from 2 -3. This show is about people who do insane stunt or criminals who do crazy things. Most people in this show end up getting injured in some way or cause a lot of destruction.

The audience for this show would be mostly males, with a wide age range of 20 - 45. It's on cable so I don't imagine there is a region specific demographic. Because it's on cable, most adds will be targeted towards middle class workers. There will most likely be commercials for razors, deodorant,cars trucks. I imagine most people who watch this show don't have a family or much else to do on a Sunday so there will be commercials for TV dinners. There will also be fast food, insurance, and a few appliance commercials.

Well I finished viewing the show and I was way off. To make a quick list the categories for commercials were: arthritis vitamins, toothpaste, pet food, slim fast, aspirin, credit cards, online dating, net flicks, fast food, cereal, cell phones, home cleaners, soup, tax preparations. The majority of these commercials were geared towards women. very surprising. The show, at least to me, didn't have much of an appeal towards women. Some of the commercials had a family feeling so I would think maybe the show is watched as a family.

I'm not saying 100% that Potter is wrong because its true that many advertisers target people through TV shows that appeal to their niche audience but this proves that it isnt always true. I would give Potter 9:1 that he is right because this is one of the only stations that I've watched that disproves his theory. I could also say that maybe the advertisers didn't do their research or that I was completely off on the demographics and tha this show is primarily watched by house moms.